Remstar Media introduce the new Content & Programming and Communications & Marketing teams

Montreal, May 17, 2022 — Two years after the creation of Remstar Media, Isabelle Legris, Vice-President and General Manager, is pleased to unveil a new structure for the Content & Programming and Communications & Marketing teams and to announce the appointment of Marie-Hélène Potvin as Head of Remstar Media channels.

Marie-Hélène has a clear strategic vision and a sense of innovation that will allow us to improve internal efficiency and continue the evolution of our channels“, underlines Isabelle Legris. “She has a results-oriented leadership, and her understanding of our brands and our audience will be valuable assets in her new role.  This will allow the specialty channels ELLE Fictions and MAX to continue to stand out in Quebec.”

To optimize and improve processes within the company, as Head of Remstar Media channels, Marie-Hélène will be responsible for three essential areas: programming strategy, content acquisition and marketing. This appointment completes the new structure under her supervision, which now consists of the following people:

Caroline Ratelle, Programming schedule manager

Part of the team since 2019, Caroline excels in programming planning and stands out for her impeccable attention to detail.

Mireille Santerre, Project manager, content and programming (MAX)

With Remstar Media since May 2021, she has accumulated many years of post-production experience.

Amélie Bouita, Project manager, content and programming (ELLE Fictions)

Recently recruited, Amélie has experience in coordination, administration and database management.

Kelly-Ann Ferrari, Project manager, communications and marketing (MAX)

Having been part of the sales team (2019) and then the programming team (2021), Kelly-Ann joins the marketing communications department.

Roxanne Normandin, Project manager, communications and marketing (ELLE Fictions)

Newly graduated in communications and marketing from UQAM, Roxanne has joined the company earlier in May.

Arianne Aubry-Longval, Liaison Officer

In-office since April, Arianne is taking up the challenge of this brand-new role within the company. Passionate about the media, she is also completing an AEC in graphic design.

Priscilla Martel, Liaison Officer, Programming (temporary position)

Recently recruited, she has experience in work planning, analysis and problem-solving and easily adapts to new technological tools.

This new team is now responsible for developing integrated programming and communications strategies to improve our channels’ position within the market.


Remstar Media, a Quebec-based entertainment and content delivery company, owns the specialty channels ELLE Fictions and MAX. These two essential brands in the television landscape present some of the most appreciated content by the public. ELLE Fictions offers series and films to discover or watch again, arousing passion and strong emotions. MAX is the destination for the best series and movies with a large variety of award-winning, popular and critically acclaimed content.