Holiday movies are back on ELLE Fictions!

Montreal, November 16th, 2021 — ELLE Fictions’ holiday programming is back for its 3rd consecutive year! From November 29th to the end of December, viewers can indulge in daily holiday-inspired magic through feature films. Starting December 26th, movies of all kind will be presented to complete the grid, that ends on January 9th.

For one month, a Hallmark movie marathon totalling more than 75 Christmas movies, including 12 premieres, will run on the ELLE Fictions channel. Among favorites, viewers can enjoy Un Parfum de Noël (Christmas in the Highlands), De l’Amour sous le Sapin (Cherished Memories: A Gift to Remember 2), Un Noël Traditionnel (Christmas Getaway) and Le temps d’un Noël (Journey Back to Christmas). Additionally, the channel is excited to present the exclusive Noël chez les Mitchell! (The Christmas House), Hallmark’s first-ever LGBTQ+ holiday movie. Released in 2020, featured stars include Robert Buckley (One Tree Hill) and Jonathan Bennett (Mean Girls), among others.

With every passing year, this special Christmas programming has gained in momentum. With a 3.3% market share for women aged 25-54 in 2020¹, it’s a sweet spot for many advertisers. On average, showcased films have reached over 65,000 viewers². And with a record audience of 150,000 viewers³ tuning in, Un Noël à Springdale (Small Town Christmas) was the most watched last year and will air again this December 4^th at 9pm.  ELLE Fictions has become a magnet for viewers during the holiday season!

TUNE IN, STARTING NOVEMBRE 29TH
ON ELLE FICTIONS

Download full programming here.

SOURCES
1. Numeris, PPM, QC French, November 30 to January 3 2021

2. Numeris PPM, QC French, consolidate (live diffusion+7), 2+, Nov. 30 to Dec. 13 2020 vs. Dec. 2 to Dec. 15 2019

3. Numeris PPM, QC French, consolidate (live diffusion+7), 2+, Nov. 30 to Dec. 13 2020 vs. Dec. 2 to Dec. 15 2019

-30-