Press release — For immediate distribution
Montreal, July 13th, 2021 – While market trends kept changing, MAX and ELLE Fictions held their own and remained in the public’s heart during 2020-2021. The only independent broadcaster in Quebec, Remstar Media established itself among other players, drawing large, consistent numbers for viewers drawn to its channels, every week. Cumulating an average reach of 2.6 million and 2.1 million respectively1, MAX and ELLE Fictions continue to gain notoriety, despite the return of sports and the popularity of news channels.
MAX is as popular as ever
MAX has been a must-see television destination for almost 5 years. Its average weekly reach exceeds one million year round, with spikes of 1.2 million in the winter and fall. During the Holiday season, these figures rise to 1.5 million2.
With exclusive content appealing to everyone, the channel’s audience is practically even, with 45% male and 55% female viewers. Among the series and movies featured on MAX, the new Balthazar broke records with an average 100,000+ viewers per episode3! Very popular in France, the series thrilled viewers in Quebec, and our subscribers were out in full force this winter for the first 2 seasons.
ELLE Fictions: Programming that stands out
Our channel celebrates birthday #2 this summer and continues its mission to conquer the F25-54 demographic, with daydream-inducing series and films! Remarkably, with news channels getting a lot of the spotlight, and hockey pulling its weight, ELLE Fictions managed to stay the course, attracting 20% of its target group on average. This proportion of F25-54 is 24% higher than all the specialty channels4.
During fall 2020, the channel reached a relatively young audience in comparison to the rest of the industry. Highly coveted by advertisers, the A18-54 demographic represented 32.5%, topping the overall average of about 29%5.
ELLE Fictions’ Holiday schedule which features popular Hallmark-type films, most of which are Canadian productions, continued to gain in popularity this year. With a market share of over 3% during this specific period, the channel stood out from its competitors. Holiday-inspired films generated an AMA of more than 70,000 viewers in 2+ peak hours, well above the previous year’s average of 59,0006. Among the channel’s selection, 28 films reached audiences of over 100,000 in 2+7. Amidst colder months, Quebecers long for heartwarming programming, and we delivered!
MAX and ELLE Fictions are both betting on the allure of a diverse, entertaining programming line-up for 2021-2022. Viewers should expect popular series and films, with original content in the mix!
Sources
[1] Numeris PPM, QC Franco, T2+, Mon-Sun 6am-2am, cumulative average range from September 2020 to May 2021
[2] Numeris, PPM, QC Franco, T2+, Mon-Sun 6am-2am, weekly scope, September 2020 to May 2021
[3] Numeris PPM, QC Franco, T2+, Thursday 8pm, 7 January to 22 April 2021
[4] Numeris, PPM, QC Franco, F25-54, Mon-Sun 6am-2am, September 2020 to May 2021
[5] Numeris, PPM, QC Franco, A18-54, Mon-Sun 6am-2am, 31 August to 29 November 2020
[6] Numeris PPM, QC Franco, T2+, Peak (Mon-Sun 6pm-24pm), 30 November 2020 to 3 January 2021
[7] Numeris PPM, QC Franco, T2+, January to December 2020
-30-
Informations
Claudie Ménard
Project manager, communications and public relations
514-284-7587, ext. 7105
[email protected]
About Remstar Media
Remstar Media is a Quebec-based entertainment and content delivery company that owns specialty channels ELLE Fictions and MAX. These two must-see brands present some of the most popular content on Quebec television. ELLE Fictions offers films and TV series, to be discovered or rediscovered, that evoke passion and intense emotions. MAX is the destination for the best series and films with a diverse and engaging lineup of award-winning, popular and critically acclaimed shows.